Writer – Dr Ankit Sharma, Assistant professor, Vivekananda School of Journalism and Mass Communication , Vivekananda Institute of Professional Studies -Technical Campus, Delhi
Corporate videos are an excellent tool for businesses to showcase their brand, products, and services. They are also a great way to engage with customers and stakeholders, and can be used for internal communication and training. However, creating a great corporate video requires careful planning and execution. In this blog post, we’ll provide you with the top 10 tips for making a great corporate video.
Define your objectives: Before you start filming, define what you want to achieve with your video. This will help you create a clear message that resonates with your target audience.
Know your audience: To create an effective corporate video, you need to know who your target audience is. Think about their demographics, interests, and what motivates them.
Keep it concise: Attention spans are short, so keep your video concise and to the point. A good rule of thumb is to keep your video between 60 to 90 seconds.
Tell a story: Corporate videos that tell a story are more engaging than those that simply list facts and figures. Use storytelling techniques to create a narrative that captures the audience’s attention.
Use high-quality visuals: The quality of your video reflects the quality of your brand. Invest in high-quality visuals, such as professional lighting and sound, to make your video stand out.
Incorporate your brand identity: Incorporate your brand identity into your video, such as your logo and brand colors. This will help reinforce your brand and make your video more memorable.
Add a call to action: Every corporate video should have a call to action, whether it’s to visit your website or make a purchase. Be clear and direct with your call to action.
Plan your distribution: Planning how you will distribute your video is just as important as creating it. Consider social media platforms, email newsletters, and other channels to reach your target audience.
Monitor your results: Once your video is live, monitor its performance to see how it’s resonating with your audience. Use analytics tools to track views, engagement, and other metrics.
Continually improve: Use the insights gained from monitoring your results to continually improve your video strategy. This includes refining your messaging, visuals, and distribution channels.
In conclusion, creating a great corporate video requires careful planning and execution. By following these top 10 tips, you’ll be on your way to creating a compelling and effective video that resonates with your audience and achieves your business objectives.
